With each season of American Horror story I’ve been utterly blown away by the costumes. But the two seasons that have inspired me most deeply were Coven and Freak Show. I’ll devote another post to Freak Show at a later date, because right now I’m ready to get witchy.
Season 3 felt like the strongest season of AHS to me for many reasons, but one of the biggest was the solid fashion aesthetic that was woven through the show. When the season ended I wanted to cover myself in black lace, massive hats and sky-high heels. It could have been so easy for the costume designers to tread a very traditional path with the coven’s outfits but instead they threw in some unexpected elements and the end result is breathtaking.
Today I’d like to take a closer look at the wardrobes of several of my favourite characters from American Horror Story: Coven
Zoe Benson

Zoe’s wardobe seems to be filled with items that a person might have purchased it they were told that they were being shipped off to a witch boarding school. Her clothes are mostly black and white, and everything has a very prim and proper vibe to it. Her shirts are always buttoned to the neck and she rarely wears anything revealing. My favourite item in Zoe’s closet is the amazing black wide-brimmed hat that she sports on numerous occasions. I feel as though Zoe’s style is the least defined of all of the characters, as she regularly borrows elements from the style of the other three student at Miss Robichaux’s Academy. This may be a wink to Zoe’s newly attained knowledge of her magical powers, a way to show that she’s still figuring out who she is.
Myrtle Snow
The two words that leap to mind when I think of Myrtle’s style are “Big” and “Bold”. We’re talking big hair, bold patterns, bright colours, statement jewellery and voluminous layers. Myrtle takes her fashion very seriously indeed and every item on her body is carefully curated. She will wear colours and prints and textures that should all clash horribly but somehow the end result is a masterpiece. She favours polka dots, embroidery, ruffles, gloves and blazers. And no Myrtle Snow outfit would be complete without a pair of sharp cat’s eye glasses and a swipe of violently red lipstick.
Queenie

Queenie’s look is the most casual of all the Coven members, but she always looks sharp and ready for action. Queenie is a big fan of graphic tees and brash gold accents. She dresses for comfort in jeans and leggings. Her outfits are usually topped off with a flashy pair of earrings and sneakers.
Nan
Nan is like a psychic gothic lolita. Her clothes have a very definite Victorian feel to them, with swathes of black fabric and her ever-present Peter Pan collar. Her dresses are always prim and feminine and are usually in shades of black, grey, white and navy. She doesn’t wear much jewellery or makeup, just a well-placed swipe of blush and a headband to hold back her sleek hair.
Madison Montgomery

Madison’s style is probably the least “witchy” of all the students at Miss Robichaux’s Academy. She is glamourous and sexy to the extreme. Her incredible figure is usually bound up in a body con or bandage dress that shows every asset to perfection. Madison will accessorise with bold heels and furs in dramatic shades.
Misty Day

It’s no secret that Misty’s biggest hero is Stevie Nicks. Her style is very closely modeled on Stevie, with the floaty hippie dresses, tall laced boots and mountains of jewellery. And of course, none of Misty’s outfits would be complete without a fringed scarf to twirl with. Her wardrobe is filled with earthy tones and shades of blue and green.
Were you a fan of AHS Coven? Which character’s style would you most like to steal?
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